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AdTech and Digital Media
Platform Testing

Vervali tests ad serving, real-time bidding, tracking and reporting pipelines for accuracy and latency under real traffic volume. Coverage includes the creative that has to render, the bid that still has to fail clean, and the report a buyer pays against. Delivered from an ISO/IEC 27001 environment under CMMI Maturity Level 3 process.

150+ clients 450+ projects 275+ engineers 15+ years
AdTech and digital media platform testing, Vervali
ISO/IEC 17025:2017 testing laboratory accreditation mark

ISO/IEC 17025:2017Accredited testing laboratory

CMMI Maturity Level 3 process award

CMMI Maturity Level 3The process is written down and repeats

ISO 9001:2015 quality management certification mark

ISO 9001:2015Quality management

ISO/IEC 27001 information security certification mark

ISO/IEC 27001Information security

What We Test in an AdTech Platform

Ad serving, real-time bidding, tracking and reporting, tested for accuracy and latency under real traffic volume.

Ad Serving

The creative that has to render and the placement that has to match the contract. We test the fill, the fallback and the expired creative.

Real-Time Bidding

Bid, win, loss and the timeout that still has to fail clean. We test the slow exchange and the floor that should never be undercut.

Tracking and Reporting

Clicks, conversions and the report a buyer pays against. A dashboard that disagrees with the ledger is a finance event.

Latency Under Real Volume

The auction window is short. Login that stays up while bid response dies is a failed exchange. Method is on performance testing.

Partner Integrations

Exchanges, DSPs, SSPs and measurement partners, named in the quote. We test the slow or unexpected partner. See API testing services.

Media and Social Apps

Feeds, playback, sharing and notifications on web and mobile, on the devices your audience uses. Device coverage is on mobile application testing.

Need serving, bidding and reporting coverage that matches how live demand fails?

Free Flow Test

Accuracy and Latency, Not a Home Page Spike

AdTech platforms break when numbers disagree and when the auction is late. The profile is modelled from your own volume.

A Campaign Launch

Creative, targeting and the first hours of spend. We test that mix, modelled from your last launch, not a second login script.

Reporting Close

The numbers a buyer reconciles. A late post or a duplicate conversion is the complaint, and expected values come from the ledger you named.

Auction Peak

Bid response under the traffic you actually get. Latency that blows the auction window is a lost impression, so we test it directly.

Security, Privacy and Audience Data

Identity, spend and audience data make these platforms a target.

Attack Work, Scoped Separately

Application and API attack testing runs on agreed in-scope assets, with an owner for every finding. See security testing.

Privacy Rules You Name

The privacy rules in your quote are tested as controls, with the evidence a review will ask for kept dated.

Audience Data

Access to audience and spend data, tested without copying production audience records into a test environment, using masked or synthetic sets.

Controls Tested, Evidence You Can Use

We test the privacy rules named in your quote and hand you evidence your reviewers can read. The same testing supports your SOC 2 readiness, and Vervali holds ISO/IEC 27001.

Know the platform and the partners? A QA lead can scope the coverage.

Talk to a QA Lead

How an Engagement Starts

From one serving or reporting flow to coverage that keeps pace with your releases, 9am to 1pm Eastern with delivery from India.

  • 01

    Share the Platform

    Tell us the surfaces in play (serving, bidding, tracking, reporting), the partners already in the path and staging access under NDA.

  • 02

    Get the Coverage Model

    A first assessment is quoted after that look: coverage, the partners in scope and the load shapes that apply.

  • 03

    Start With One Flow

    A free test of one serving or reporting flow is the fastest first look. We do not copy production audience records into a test environment.

  • 04

    Keep It Current, Build What's Next

    The pack stays current as partners and campaigns change. The same team can build the serving path, reporting pipeline and APIs through our custom software development.

One serving or reporting flow

Put Your AdTech Platform to the Test

ISO/IEC 17025:2017 · CMMI Level 3 · 275+ engineers · 9am to 1pm Eastern

Frequently Asked Questions

We test playback, feeds, search and sign-in on real devices and browsers, along with the creative that has to render and the slot that stays empty. Device coverage follows your analytics. Device work is on mobile application testing, and a free flow test is the first look.

We test feeds, posting, sharing, notifications and moderation flows across web and mobile, including the case where content loads slowly or a post lands twice. Privacy rules named in the quote are tested too. General method is on application testing, and a free flow test shows the first gap.

Identity, spend and audience data make these platforms a target. We test access control, the tracking and reporting paths and the privacy rules named in the quote. Attack work is scoped separately on security testing. We do not copy production audience records into a test environment.

Yes. The same company can build the serving path, the reporting pipeline and the APIs behind them, and test them as it goes. Testing usually comes first because that is where most enquiries start. The wider build is on custom software development.

We do not load a platform from a generic spike. The shapes are a campaign launch, a reporting close and an auction peak, modelled from your own traffic. Latency that blows the bid window is a lost impression. Method is on performance testing, and a free flow test is the first look.

Most engagements land at $25 to $49 an hour blended. Price follows the surfaces in play, how many partners are involved, and whether a load pack sits in the same week. A free test of one serving or reporting flow shows the surface before anyone writes a quote.
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